WHAT INFORMATION DOES NEW BALANCE COLLECT ABOUT ME?
NON-INDIVIDUALLY IDENTIFIABLE DATA:
HOW DO YOU USE THE DATA THAT IS COLLECTED FROM OR ABOUT ME
The Personal Information we receive allows us to process your order, create an account for you through the “My Account” service and update the information in the “My Account” service, register you for MyNB, personalize our product offering and improve your shopping experience, making it more convenient, efficient and enjoyable. We may use the non individually identifiable data information and Personal Information that you submit to us or that is otherwise collected from you through the Service to: Customize your communications and shopping experience. Process your purchase, confirm your orders and communicate to you about account information or customer service needs. Provide you with a print catalog via postal mail. Process your registration for MyNB and administer your participation in this program. Adapt the content and layout of our Websites and Apps tailored to your needs and so you do not have to enter information more than once. Notify you about new products and services, special offerings and other promotions. Coordinate contests, promotions, surveys or other features of our Service. Improve our business to better respond to your needs. If you register for MyNB in a New Balance licensed store, that store will also receive access to the Personal Information that you submit when registering for MyNB and may use that Personal Information in order to provide you with information about products that may be of interest to you or otherwise communicate with you.
HOW DO YOU SHARE MY INFORMATION?
THIRD PARTY SERVICE PROVIDERS:
For the purpose of operating our business, we may transfer your Personal Information to our third party service providers who use that information only to conduct New Balance business. For example, these third party service providers may handle New Balance credit card processing, shipping, data management, email distribution, information analysis, promotions management and other services for New Balance. We provide our preferred service providers with the Personal Information they need to perform their services and work with them to respect and protect your Personal Information.
We may use your Personal Information that is aggregated and no longer personally identifiable for purposes such as reporting and marketing and we may disclose aggregated information to various third parties.
We may disclose Personal Information upon governmental request, in response to a court order, when required by law, to enforce our website policies, or to protect our or others' rights, property or safety. We may also share Personal Information with companies assisting in fraud protection or investigation. We do not provide Personal Information to these agencies or companies for marketing or commercial purposes.
NEW BALANCE LICENSED STORES:
From time to time, we may make available certain Personal Information to New Balanced licensed stores for marketing and promotional purposes. If you prefer not to have your Personal Information released to these New Balanced licensed stores, please let us know by sending an e-mail to [email protected]
In connection with the distribution of our print catalogs and other marketing materials, we participate in cooperative data sharing databases. The participants of these databases provide customer names, mailing addresses and information about their customers' purchasing history to the database vendor which allows the database participants to segment and/or obtain access to potentially interested parties to which they may wish to target their own promotions. If you prefer not to have your name, email address and mailing address released to these cooperative databases, please let us know by sending an e-mail to [email protected]
TARGETED PRODUCT RECOMMENDATIONS AND OTHER COMMUNICATIONS:
We use third-party companies to help serve targeted product recommendations and other communications. To enable these companies to provide you with targeted recommendations and other communications, we may provide these companies with certain Personal Information about you, such as your name, address and email address, as well as your transaction history. These companies may use data about you in order to provide recommendations for products and services that might be of interest to you. If you wish to opt-out of this program, please let us know by sending an e-mail to [email protected]
DISTRIBUTORS AND OTHER THIRD PARTIES INVOLVED IN THE GIRLS NIGHT OUT PROGRAM:
If you register to participate in one of New Balance’s Girls Night Out Events, the information that you provide may be shared with New Balance’s affiliates, third party licensees, distributors and other third parties that are involved with organizing and marketing the Girls Night Out event. If you wish to opt-out of New Balance sharing your information, please let us know by sending an email to: [email protected]
WHAT ABOUT INFORMATION THAT I POST TO BLOGS AND OTHER PUBLIC AREAS OF THE SERVICE?
HOW DO I KNOW MY PERSONAL INFORMATION IS SECURE?
We have a variety of security measures to protect against the loss, misuse or alteration of your Personal Information that we have collected from you from the Service. To ensure the information you provide online is secure during transmission, we use encryption technology and Secure Socket Layers (SSL) while processing any Personal Information you supply. These controls are certified by DigiCert®. You can review our security certificate using your browser by clicking on the closed lock or solid key image at the bottom of your browser on any of the secure pages on our site. This will display our Service security information. Our Service provides you the ability to store your credit card number in the "My Account" section of our Service. To protect your security, we encrypt all stored credit card numbers and we do not store your card's CCV number. For others, we may temporarily store the entire encrypted credit card number when it is necessary to manually contact a credit card company for verification.
WHAT ARE COOKIES, WEB BEACONS AND PIXEL TAGS? HOW DOES NEW BALANCE USE THEM?
We do not knowingly ask for Personal Information from anyone under the age of 13 (a "Child"). If a Child submits Personal Information to us and we know that the person providing the information is a Child, we will not use it for any purpose. We will use commercially reasonable efforts to delete the information as soon as we discover it and we will not disclose it to third parties. If you become aware that a Child has provided Personal Information to our site, please email us [email protected]om or call Customer Care toll-free at 1-800-595-9138. While New Balance's policy prohibits children under 13 from registering with the Service, parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing online their name, address and other Personal Information without parental permission.
Simply use the hashtags referred to by New Balance to tag your photos on Instagram or Twitter. By participating, you acknowledge and give your consent that your photos may be featured on our Website, and be used to link through to the products you're wearing. By tagging and sharing your pictures, you are granting New Balance and its service provider, Olapic, Inc., a license to use your photos and post them on our Website. Olapic, Inc. helps New Balance provide the photo-sharing process. To remove a photo, please click report icon (remove it from the site), fill out the pop-up, click report, and upon confirmation the photo will be removed. When you submit a photo (via Instagram or Twitter) using a hashtag set forth by New Balance, your use of Instagram and Twitter is governed by the terms and conditions of those sites.
HOW DO LINKS FROM NEW BALANCE TO OTHER SITES AFFECT ME?
At times, we may provide links from our Website and Apps to other websites and applications operated by third parties. These links are provided only for your convenience and intended to add value to your visit. However, by including these links, even if affiliated with New Balance, we do not have control over these websites and applications, which are independent from New Balance and have separate privacy policies and terms and conditions. When leaving our Website and Apps, you need to be aware that our policies no longer apply. Therefore, we will not be responsible for the accuracy, relevancy, availability, reliability, copyright compliance, legality or decency of material contained in third party websites and applications linked to our Website and Apps. We strongly encourage you to review the terms and privacy policies of any third-party websites and applications before using their sites.
HOW CAN I OPT-OUT/UNSUBSCRIBE FROM NEW BALANCE EMAIL, DIRECT MAIL, SMS TEXT OR TRANSMISSIONS TO THIRD PARTY SERVICE PROVIDERS?
If for any reason you would like to stop receiving any emails sent by New Balance that notify you of upcoming events, promotions, sales, new products or contain other commercial communications, simply click the unsubscribe link provided at the bottom of every email and every page of our Website. This will direct you to an unsubscribe page where you can remove your name from either the email or New Balance direct mail sign-up. By registering for MyNB, you are indicating your consent to receive commercial emails about MyNB. However, you can elect to opt-out of receiving these emails at any time by clicking on the unsubscribe link that is included on each commercial email about MyNB. To opt-out of SMS Text messages you will need to use your mobile device. Simply text "STOP" to 746762 or send a request to [email protected] Please note that if you decide to opt-out of all third-party transmissions of your Personal Information, we may not be able to process your order.
HOW CAN I ACCESS, UPDATE OR DELETE "MY ACCOUNT" INFORMATION?
Accounts may be created during the ordering process. You can login to or manage your account by clicking the "My Account" link at the top of any page. After logging in, you will be able to modify your contact information, update your billing and shipping addresses, view past orders, or delete your account completely. For security purposes, credit card information is not saved with your account. Remember that you are responsible for protecting the user name and password for your account and, as set forth in the Terms and Conditions, you will be responsible for all activity occurring through the use of your user name and password.
If you have any questions or concerns including a request to be added to or taken off a list, please contact Customer Care toll-free at 1-800-595-9138 or email [email protected].