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| New Balance launches a collection of 365 short films for 365 days of the year |
What's this all about; well here’s telling you:
Boston-based New Balance announces the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about "the balance".
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Beginning on February 22, one 20 second short film that creatively explores the idea of "the balance" will post live each morning to NewBalance365.com for consumers to view, ponder and engage with the New Balance brand each and every day of 2010.
New Balance 365 has two central elements: A website which is both the hub and the creative workshop for all activity and an iPhone app which brings the experience of New Balance 365 to life in the form of a daily alarm clock
For your information, please find digital press kit and teaser video for NB 365.com below.
TRAILER VIDEO
www.greencardpics.com/projects/mother/nb365/NB365_Trailer_Final_H264.mov
DIGITAL PRESS KIT
www.pitchengine.com/preview-release.php?id=47117 |
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