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Excitement is in the air as New Balance Trail TV presented by ProNutro, South Africa’s first television sport programme dedicated solely to the exhilarating sport of trail running, debuted on South African TV screens on Wednesday, 26 May 2010.
According to Gary van Rooyen, General Manager New Balance South Africa, trail running has definitely boomed in the country over the past couple of years. “The sale of trail running gear currently constitutes 50% of our business and is growing daily. I am sure that this surge can partly be attributed to the momentum of the World Cup influencing people to become fitter and living healthier lifestyles. New Balance is a medium sized brand, but we recognise our spot in the sun and we are good at what we do. To keep growing as a brand we strive to be different and exciting. This has been our driving force behind becoming more involved and participating in events such as the ProNutro AfricanX Trailrun. It’s literally a matter of living the brand. We are especially excited about the launch of New Balance Trail TV presented by ProNutro as it is an awesome way in which to connect with our people,” says van Rooyen.
New Balance Trail TV presented by ProNutro debuted on Wednesday, 26 May 2010 at 16h00 on Super Sport 5 and Super Sport 5 Africa. Viewers can look forward to in-depth interviews with trail running legends, gear and nutrition tips as well as awe-inspiring footage taken at various trail running events in and around South Africa.
For the entire month’s broadcast schedule please visit: www.stillwatersports.com |
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